Online entertainment Research Paper Example | Topics and Well Written Essays - 3250 words

Online entertainment - Research Paper Example Rather, the following analysis will explore, discuss, review, and evaluate some of the major trends, segmentation, business models, business practices, as well as perspective challenges that face the online entertainment segment. Seeking to analyze online entertainment as such would necessarily be a monolithic task which could consume the space of several dissertations. However, for purposes of this analysis, three of the major players within online entertainment will be discussed and analyzed. These players are as follows: Netflix, YouTube, Apple TV, and Blizzard Software’s World of Warcraft. Through such a level of discussion, it is the hope of this author that the reader will be able to come away with a more informed and actionable level of understanding with regards to some of the best practices and constraints that defined the way in which online entertainment is presented to the end consumer. ... As half the years have noted, a dynamic shift has taken place and individuals are no longer as willing to go to the movie theater or to view television shows in their traditional format; through regular broadcast (Graham, 2012). Taking advantage of this industry shipped, Netflix is able to edit the original format; removing a litany of advertisements that had previously helped to pay for the respective entertainment’s production costs, and replace this via standardized monthly subscription fee (Vance, 2013). Although an entire section will be devoted within this analysis to key challenges facing the Netflix level of service provision, it must be noted within this introductory level of approach that Netflix has recently been faced with a series of difficulties negotiating the level of fees with both the primary service providers and the end consumer (with respect to the actual amount of money which they charge for the service). However, due to the name recognition and previous levels of consumer utility that Netflix was able to provide, it appears as if the cost structure difficulties that were faced previously will be weathered by the firm without severe loss of income (LaPorte, 2013). YouTube Overview Since its inception in 2005, YouTube has experienced a meteoric rise to prominence and has become a global leader in online entertainment. Conceived originally as an effective means of storing and sharing media content, YouTube now represents over 10% of global Internet traffic. However, regardless of its overall level of success, YouTube shares a very different business model as compared to Netflix, which has briefly been discussed above (Kelley et al., 2012). Whereas Netflix seeks to reduce and outright removed the many advertising spots and